PAMPU

PAMPU — Cosmetics Born of Love

We are Nikolai and Maria Beshlyaga — husband and wife, founders of QUEENMAKEUP, the first premium permanent-makeup atelier network in Nizhny Novgorod. For fifteen years, our greatest muse has been each other. We have a little secret: we never call one another by name. Only by the tender words we've woven into our own private language — my boy, my girl, my little bunny… and, above all, Pampu.

Pampu is a word we invented together. It holds everything warm, tender, and achingly dear. For years it lived quietly within our family, a whispered thread running through our story. Now it has become something more — the name of a brand into which we poured every ounce of love, care, and soul we carry.

Why We Create

There came a moment when we realized: sourcing truly exceptional skincare for our QUEENMAKEUP studios had become nearly impossible. The world was shifting, supply lines were breaking, and every new search ended in compromise. So we made a decision — stop searching. Start creating. After all, formulation was already in our blood. For over four years, we had been crafting pigments for permanent makeup, mastering the alchemy of texture, purity, and performance.

Crafting fragrance-infused skincare was always our dream. And dreams deserve to be lived.

And so the idea took shape: a collection of premium, scent-forward skincare — born from love, composed with intention, and made exclusively from ingredients worthy of the guests who trust us with their skin.